iheart intervention 006
Witzenhausen Gallery | Chelsea, NYC | 2010
Installed in December of 2010, iheart intervention 006 was a text sculpture of pins, created from circular cutouts of art fair, auction catalog and art magazine 'hero images'. This intervention occurred in the exhibition of Margriet Smulders
Galleries use these images to promote not only the artwork on sale, but also a representation of their mission, style, level, and brand.
Images were selected, cropped and cut per the pin's circular shape, then pinned to the gallery wall in a pattern spelling a lower case “art” and upper case “COMMERCE”.