iheart variation 003

The edition was made with ArtWeLove, a curated, experimental print shop allowing collectors to directly acquire museum-quality art prints.

This option to create print editions of the iheart series at high quality presented new avenues for the variation concept.

With support from ArtWeLove and the Roger Smith Hotel, fellow artists were invited to create variations using any mix of print quantities from the series, for an exhibition at the hotel from October 2010 to January 2011.

A large velcro wall installation was also created in the hotel foyer, where framed prints in multiples were mounted and open for adjustment by the public.

During a one-night performance, a film was created featuring invited artists and passerbys, with a live improvised score by guitarist and composer Gyan Riley. 

In the midst of the night, one audience member, photographer Rose Hartman, noted:

You know I have seen everything but this is fucking insane. This is the film that's being created? Unbelievable.

THANK YOU

To ArtWelove, The Roger Smith Hotel, Laurence Lafforgue, James Knowles, Matt Semler, Danika Druttman, Mariya Hoskins, Adam Snyder, Jonathan Vanasco, Gyan Riley, and all the artists who created variation works.