![[sic]](https://www.sic.studio/wp-content/uploads/2021/09/sic_logo_black_400X262.png){kind=logo}
![[sic]](https://www.sic.studio/wp-content/uploads/2021/09/sic_logo_white_400X262.png){kind=logo}
Miniluv
NYC and Upstate New York | 2023 – present
An attractive campaign devoid of context
Imagined as the work of an underground political cult using George Orwell’s newspeak, conceptual work on the campaign began in the Poetics app, then continued into physical and virtual ephemera.
Work from the campaign thus far includes billboards, posters, murals, chapbooks, pins, and tshirts.
“It's a beautiful thing, the destruction of words.”
– George Orwell
“It's air, you know. It's just there. There's no choice. You have to breathe, so you have to use Helvetica.”
– Erik Spiekermann
ABOUT
This Miniluv project was created by [sic] and originally co-curated as an intervention by Rodney Harder and [sic] at the Deep Water Literary Festival in Narrowsburg, New York, across media including architecture, billboards, subways, a local newspaper, and wearables. The project continues, across physical and virtual spaces.
THANK YOU
Aaron Hicklin and the Deep Water Festival team, Laurie Stuart and The River Reporter, Ariel Shanberg and the Delaware Valley Arts Alliance (DVAA), the Union Works print shop, Rodney Harder, Paul Miller, and Patrick Meagher.
