NYC and Narrowsburg | Catskills NY | 2023
2024 channeled newspeak from George Orwell’s 1984 in an attractive campaign devoid of context.
Imagined as a commission for an underground cult based on Ingsoc, conceptual work on the campaign began in the Poetics app, then continued into physical and virtual ephemera.
“It's a beautiful thing, the destruction of words.”
– George Orwell
“It's air, you know. It's just there. There's no choice. You have to breathe, so you have to use Helvetica.”
– Erik Spiekermann
This series of poetic works and imagined documentation was created by [sic] and co-curated as an intervention by Rodney Harder and [sic]. The project was commissioned for the Deep Water Literary Festival in Narrowsburg, New York, and ran concurrently as a public artwork across media including architecture, billboards, subways, a local newspaper, and wearables.
Aaron Hicklin and the Deep Water Festival team, One Grand books, Laurie Stuart and The River Reporter, Ariel Shanberg and the Delaware Valley Arts Alliance (DVAA), the Union Works print shop, Rodney Harder, and Paul Miller.