iheart intervention 007
Installed in February of 2011 at the Witzenhausen Gallery in Chelsea, iheart intervention 007 consists of Rothko’s No. 10 repainted and stamped with poetic text.
The work began one day when someone at the gallery showed me an advertising pamphlet for the luxury lofts at 540 West 28th Street, that used a photo of my iheart public 002 mural without permission, to show off the Meatpacking art life to potential buyers.
The text and presentation of the pamphlet so shocked and engrossed me that it served as the basis of the next intervention.
The bland tones of the pamphlet were computer color matched to create the paint for the color field painting. And the poetic text is comprised entirely of quotes or re-arranged sets of words from the advertising copy within the pamphlet.
Myself and one the of the gallery directors arranged a meeting with the building developers, offering to sell or consign the artwork for display in their model apartment. We did not hear back from them.
The artist Aldert Mantje, whose works were the main feature in the gallery during this intervention, wrote a text pointing to the fate of Rothko’s lofty mission with color fields:
…in our age we can no longer believe in things the way Rothko could…it’s naive to think that the whole universe can still be captured in a red stripe and a black spot.
This is the reorganized text of the pamphlet that was stamped onto the repainted No. 10 :
enter bohemia nouveau
where you don’t have to live like a starving artist
to feel like one
let the day wash away
have at it class craft
the new york life you should be living
swill champagne and shake your thang
a hint of action at the front door
knock knock chelsea
this is my art yard
where need and want make perfect sense
sink into the depths of a well adjusted transsexual
splatter andy with pollock